Why are after-sales services important?
Customers want to feel that they are still important to the companies they do business with, even after the sale takes place. Receiving after-sales support helps to strengthen the relationship between the seller and the buyer. A positive after-sales service message can also build brand loyalty and encourage a customer to recommend the brand to their friends and family, resulting in positive word-of-mouth advertising. If someone feels that the company they bought from offered a good experience, they may also become a repeat customer when they need to buy something else or replace an existing product.
Happy customers become the positive reviewers and trusted voices of a brand. Providing a positive after-sales experience can make clients happier and more willing to share their experiences with other people. After-sales service is often a key element of a brand's overall marketing strategy to strengthen customer relations
